Whether you’re a job seeker hunting for your next opportunity, or a currently employed professional wanting to meet and keep in touch with other professionals in your industry, networking should be one of your top priorities. In the days of social media, networking has become easier with sites like Facebook, Twitter and LinkedIn. For the sake of this post, let’s dive in a little deeper with Twitter. Twitter is not just a place where you can talk about your favorite TV show with fellow viewers; rather, it is a way to build your professional network. Follow these networking tips for Twitter:
Brand Your Profile
When Twitter users are looking for people to follow, they generally look for people with similar interests. Users determine another user’s interests by reading biographies and previous tweets. Put yourself on similar Twitter users’ radars by branding yourself with your interests. Are you an IT professional with an interest in cooking and traveling? Let that shine by writing about your interests in your biography and tweet about related topics. Any passerby to your profile will get a good idea of who you are and why they should connect.
Search for New Connections
A great way to get more followers and grow your network is to actually search for people to follow yourself! Look through Twitter’s recommendations for people you should follow, and then use Twitter’s search and advanced search to find other accounts. The wider net you cast when following other users, the easier it will be for you to get seen and heard.
Join the Conversation
It will not do you much good to brand yourself and follow all of these different Twitter accounts if you do not plan on interacting with them. Twitter is first and foremost a communication tool, so join the conversation! When you read a tweet that interests you, reply to it or retweet it to your network. Other users will notice you’re conversing and many will want to talk to you, as well.
Watch What You Post
It may seem like common sense, but one of the biggest ways to turn off your network is by posting something inappropriate. Avoid any topics that could potential offend other users, like politics or religion, and do not post questionable pictures and messages.
Twitter is a great tool for conversation, and it can bolster your networking efforts if used properly. So instead of tweeting about that cliff hanger season finale, use Twitter to grow your network and converse with professional connections!