In the day of social media and smartphones, it’s easier to connect than ever before. But there is one thing flashy technology hasn’t replaced: the good, old fashioned business card. Whether you’re a job seeker trying to network efficiently, or a small organization trying to expand, business cards are a must. Business cards can be purchased easily, and their benefits are vast. Here are a few examples why business cards are still relevant in 2012:
We love convenience, and business cards offer a quick and easy way to exchange contact information with fellow professionals on the spot, giving you the option to save the hard copy or store the information electronically. Business cards are small enough to fit inside your wallet, pocket, padfolio or purse for easy access, and with new technology, it’s even possible to scan business card information and store it in a contact file, too.
Business cards are great for professional networking. If you’re on the job hunt, you have the ability to turn them into mini resumes by adding your expertise and a QR code linking your online resume or LinkedIn profile. Not only will the person with whom you’re networking have your contact information, he/she will have a better idea who you are, and not to mention, a favorable opinion about your forward-thinking professionalism.
On the flipside, after you get your job, you will be able to use business cards as a miniature form of branding. With the logo and company homepage URL or QR code in a place of honor, the receiver will have easy access to information about your brand.
If budget is on your mind, don’t worry! There are plenty of templates that allow you to make business cards yourself, and there are low-cost websites from which you can order them, too.
Yes, technology has changed the face of business, but it has not replaced business cards. In fact, technology has enhanced business cards making them even more useful in 2012, so advance yourself and your company by taking advantage of the benefits they offer.