Is It Really About Who You Know, Not What You Know?

Whether you are a new grad trying desperately to gain your footing in Corporate America, or you are a seasoned professional in between jobs or looking to make a move into a different industry or area of interest, you likely have been briefed on the importance of getting out there and increasing the network of professionals you come in contact with.  There are many people sitting in their dream jobs right now that will tell you if you are on the job hunt, you should not be perusing job postings in front of your computer, but rather submersing yourself in industry events, job fairs, community gatherings, and networking events, because it is those places that will help you get your foot in the door and bypass the hundreds of other resumes sitting before yours on an online posting, waiting to be read by a hiring manager who may or may not ever get to it.

Denver News 7 included a feature on one of these such people, a business woman and now CEO who swears that networking and networking alone got her out of two and a half years of unemployment, to where she is today.  This video highlights not only the importance of networking, but offers up some tips for you to try yourself.  What do you think?  Is it really not about what you know, but WHO you know?

[youtube=http://www.youtube.com/watch?v=k4SoiYvxWZk]

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