“You are the CEO of your own company – your life! And everything you do, whether you realize it or not, is marketing.” – James Jacobi, Medix Impact Podcast Episode 8

We’re all pretty accustomed to the idea of companies using branding – the process of creating a unique name and image for a product in the consumers’ mind – in order to attract new customers and clients. However, what exactly is a personal brand? Does it mean we all need to have our own logos? Should we write clever jingles to help people remember our first and last names?

“Personal branding” seems to be one of those buzz terms that pops up all the time in our highly digitized age, and that makes sense! After all, we’re expected to plug into the world around us by creating profiles detailing our interests, skills and aspirations on countless social media sites. From LinkedIn to Instagram, we’re constantly tapping into global networks, sharing stories and connecting with family, friends, colleagues and peers along the way.

It stands to reason that every thing we do on these powerful platforms reflects to other users, including employers and coworkers, an image of who we are; that image is your personal brand. As you carve out your own career path, what you share with the world shapes how your network sees you and, ultimately, determines the opportunities you will be connected to.

If you’re working to build your personal brand on a job search or looking to better define yourself as a thought leader in your industry, the latest episode of the Impact Podcast is here to help! Our special guest, James, shares tips and tricks for developing a personal brand that not only reflects the person you are today, but the professional you hope to be tomorrow. Listen to it below!

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