You sit down across from a hiring manager for your big interview. You’re nervously trying to collect your thoughts while trying your best to appear calm and ready. The hiring manager pulls out your resume, looks at you and asks, “So what do you know about our organization?” In the year 2013 with abundant information only a click away, there is no real reason why you shouldn’t be able to thoroughly answer this question. Be in the know before your next interview by following these tips for strategically researching a company:

Company Website

This may go without saying, but you can get a lot of great information about an organization through its own website. The first things you should find are the company’s mission statement, vision statement, core purpose and/or core values. This information will give you insight into what the organization believes in and what motivates employees every day. Next, you should find the company news page or press releases to get an idea of recent company occurrences. Furthermore, you should also find recent company accolades to learn about the organization’s strengths.

Social Media

Visiting the company’s social media pages is a great way to get a sense of the organization’s employees and culture. Click through pictures, scroll through recent updates and read the company’s blog to gain perspective on who the organization really is and how you would fit with the team.

Word of Mouth

Word of mouth information can be a little tricky when researching a company. Different people with different needs as employees always have different experiences with a given organization. So while word of mouth information can be helpful, you always need to keep in mind that people are diverse and one person’s experience might not be the same as the next.

Knowing about the company with which you’re interviewing is essential if you’re hoping to make a good impression. Before your next interview, follow these tips and you can feel confident in your answer to the interviewer’s question, “What do you know about our company?”