Medicare Advantage Plans are growing quickly. Of the 65+ million people with Medicare coverage, roughly 50% are enrolled in a Medicare Advantage Plan. Seemingly every day new providers emerge, and the space becomes more competitive. For health plans, this begs the question: How can you appeal to new enrollees and retain current ones? While the answer is multifaceted, it includes understanding the nuances of Medicare Advantage, creating unique and targeted plans, and having the right talent to administer and sell the plans. Our guide covers all of this and more—putting your organization on the path to profitability.
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